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Wednesday, January 5, 2011
It's Time to Stop Collecting Facebook Fans
And It's Time for Marketers to Start Engaging Them Instead
By Irina Slutsky
SAN FRANCISCO (AdAge.com) -- Companies have spent millions gathering fans on their Facebook pages and being "liked" all across the web. But what started as a volume play -- call it Facebook marketing 1.0 -- is shifting. Increasingly, it's not so much how many people are liking your brand, but who those people are and how many are engaging with you once you've got them.
For the rest of this very interesting and helpful article, please visit AdAge.com.