By Irina Slutsky
SAN FRANCISCO (AdAge.com) -- Companies have spent millions gathering fans on their Facebook pages and being "liked" all across the web. But what started as a volume play -- call it Facebook marketing 1.0 -- is shifting. Increasingly, it's not so much how many people are liking your brand, but who those people are and how many are engaging with you once you've got them.
SAN FRANCISCO (AdAge.com) -- Companies have spent millions gathering fans on their Facebook pages and being "liked" all across the web. But what started as a volume play -- call it Facebook marketing 1.0 -- is shifting. Increasingly, it's not so much how many people are liking your brand, but who those people are and how many are engaging with you once you've got them.
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