Know your target audience. The world is too big to throw news and media tips willy-nilly. Therefore, do your homework. Case in point: Sylvan Dell Publishing just dove head-first into the social media terrain, with no map and no GPS unit. We’ve been having fun, but we’ve also realized that in most cases, it’s the writers who start following us. It’s the writers who want US to know THEM through OUR social media, because we’re a publishing house, and all aspiring writers really just wanna be buddies with a publishing house. So who are we really going after with this social media campaign? Teachers. Parents. Media specialists, and that is who we’re catering to. We’re going after the blogs that teachers read. We’re Tweeting about education. We’re learning—through trial and error—who our friends are, and we need their support. You are in the same boat, no matter who you are or what you do. You need to know your target audience, because the more targeted your audience, the more effective they will be when you need their help the most. So do your homework. Figure out who your friends are, and work together, lifting each other to the pinnacle of publishing success.