Reprinted with permission of Publishers Weekly
By: Craig Morgan Teicher
“Written words are the non-pictures that convey anything
to other minds.” This is what The Old Spice Guy has to
say about why books and libraries are important. Genius.
True! You may or may not have heard about a new campaign
Old Spice is running featuring the handsome, shirtless,
scene-switching man featured in recent commercials for
Old Spice deodorant. Now, he takes requests on the Old
Spice You Tube channel–you can send in a question or topic,
and maybe he’ll vamp on it for a bit. The above comes from
a question about libraries.