- Hire a professional who uses a program such as InDesign to create a finished, professional look.
- If you know InDesign or are a quick learner of somewhat complicated design programs, do it yourself.
- Again, do it yourself, but using Word or WordPerfect.
Hiring a professional is the best way to go as the finished product will have a great look, with headers, footers (if needed), fancy chapter headings (if desired), proper line spacing, hyphenation, and many other text styles that accompany books from the big publishers. However, a professional can be expensive and many self-publishers can't afford one. What should you do? Unless you're very comfortable with InDesign (or other programs used for book layout), it can be a daunting task. Many self-publishers, therefore, decide to use Word or WordPerfect. They work hard to create a nice look, save the manuscript as a pdf file and send it off to the printer. It can work, and the majority of customers won't notice the difference, although any book professional (and that includes book store buyers and reviewers) can pick out these books instantly.
Word is notorious for messing up headers, footers, and other text styles that are found in a long document. Other times, it may look great in Word but when you convert the file to a pdf, strange things can happen, text gets moved, headers go away, reappear pages later, etc. It can become quite frustrating. If you do decide to do the internal layout yourself, please avoid these pitfalls that we've seen in books we've reviewed:
- Use a font that's so small most readers have to squint
- Use a font that's so big it looks like the publisher is trying to cover up a short book with large text
- Make your margins too small/too big
- Use different fonts for dialog vs. narration
- Use italics for a large portion of your text. We recently had a book in which the main character wrote a significant amount of text in his diary. Those entries were all in a tiny, italicized font. It was impossible to read.
If doing the layout yourself, go to a book store and study other books in your genre. Note what they do. Don't try to be so different/unique that you wind up ruining your book. There's a reason those books are fairly standardized - it's easier on the eyes.