|On January 19th, 2012 Susan Violante and Victor R. Volkman spoke with award-winning children’s author, marketing expert, and entrepreneur Ellen Feld about how to target-market your children”s books. Her first book, Blackjack: Dreaming of a Morgan Horse,
went on to win a coveted “Children’s Choices” award, co-sponsored by
The International Reading Association and The Children’s Book Council.
The book was then picked up by an international toy company and packaged
with a toy horse made to resemble Blackjack, the star of the series.
Blackjack continues to sell well and to date has sold over 30,000
copies. Ellen shared her lessons learned and hard won experience with
us on a variety of topics including:
|Award-winning author Ellen Feld began writing about horses more than twenty years ago. Her first writing jobs were for horse magazines. At first, she wrote for small, regional publications, but within a few short years her work began to appear regularly in large, national publications. Her articles have appeared in publications such as The Morgan Horse, Stable Management, Equestrian, Young Rider, Just About Horses, Horsemen’s Yankee Pedlar, Tri-State Horse, and The Appaloosa Journal.One day, back in 2001, while waiting for her next assignment to come in, Ellen wrote a short story about a Morgan Horse. Several of her friends encouraged her to expand on the story and try writing a book. That short story became the first chapter of “Blackjack: Dreaming of a Morgan Horse.”