Wednesday, September 29, 2010

"Pop-Up" Stores for Borders

Borders to Open Pop-Up Stores; Adds Wireless Kobo Reader
Reprinted with permission of Publishers Weekly

After closing hundreds of stores over the last year, Borders Group announced Tuesday morning that it is jumping on one of retailing’s hottest trends—pop-up stores. Borders will open 25 seasonal Borders Express stores nationwide beginning October 25 and will operate them through January 31. A majority of the stores will be in malls where Borders has closed an outlet. The stores will average about 2,500 square feet, and will stock approximately 19,000 book, movie, and music titles with the vast majority books. Books will include bestsellers, new releases and children’s books. In addition, the stores will stock Halloween and holiday-themed items,  plush merchandise and toys as well as an assortment of e-readers and related accessories, Borders said. 

Seperately, Borders announced that it has added a new wireless Kobo e-reader to its list of digital readers. Priced at $139.99, the wireless e-reader will be available in Borders by the end of October.

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