Reviewer's Tip - Choose a GREAT title

We review many books that are quite good but unfortunately, have lackluster titles.  A good title is right up there with great cover artwork for effectively selling your book.  Coming from small press/self-publishers, your book is already at a disadvantage competing with the big presses.  Also, with so many authors selling their books on Amazon, it really, really helps to use words in your title that people are apt to search.  Don't choose non-sensical names.  Finally, consider adding a subtitle.  It really helps buyers connect with your book and again, helps your book appear in searches.  Have a dog book?  Don't call it "Buzzy."  Call it, "Buzzy: The Dog (or German Shepherd, Collie, etc.) who Loved Donuts."