Friday, December 4, 2009

Library Sales

From - The Economical Guide to Self-Publishing: How to Produce and Market
Your Book on a Budget by Linda F. Radke.  Published by Five Star Publications.

Library Sales 

If possible, try to get your book reviewed by a library publication—or at least by one of your local librarians. Scan a couple of copies of Library Journal or School Library Journal to find out which people are reviewing books for them. If you can garner a good review in Publishers Weekly or Library Journal, you may be able to encourage librarians from around the country to add your book to their shelves. At Five Star, we’ve gotten from 50 to 1,000 orders for books that 
were reviewed in just one of the major library journals—and those orders weren’t just from libraries. We’ve often seen an increase in sales from Baker & Taylor after a book was reviewed in a library publication, as well. 

Mailings to acquisitions librarians can also be beneficial, as long as those librarians have budgets of more than $25,000/year to work with. You can use co-op mailings to help make reaching those potential buyers more affordable; 
you should include a one-page flyer and an order form in a co-op mailing package. 

You can also offer to give talks at your local libraries. Although you generally won’t get paid to speak, you might sell books, both to attendees and to the library itself. 

Creating a bookmark and contributing to your local library can help get the word out to library patrons—and your kind gesture will also garner attention from other librarians. 

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