This week's tip is simple - do you have a website? In the past we've talked about what should be on your site, but this is far more basic. You need to have a site BEFORE your book comes out. Once the book is published, you'll be far too busy promoting the book to go about the business of setting up a site. It's much easier to add a little here and there as you become more experienced in what your site needs than to start from scratch.
At Feathered Quill, when we post a review, we give the authors/publishers the option of having a link added at the bottom of the review that points to their site. I just posted a review the other day with a link to the requested site, and when I checked the link, was disappointed to find "website under construction." And you know what? I'm not going to be the only disappointed person. Each reader who clicks on that link is a potential sale. But I'm willing to bet most (all?) will lose interest when they see the author hasn't even bothered to create a site. Please get those sites up and running!!!