Tuesday, February 16, 2021

7 Steps to Write a Great Book Description by Jessica Fender

7 Steps to Write a Great Book Description

Have you finished writing your book? Congratulations! You’ve done a great job! You are one step away from success. Now you need to write an outstanding book description to attract more readers.  

Modern readers have unlimited access to millions of different books. And that explains why they’re getting pickier about what they read. If your book description is not enticing enough, the book lovers will likely skip your book.

If you want to get your book noticed, you need to use the following seven tips.

Think like a reader

The first thing you should do is to switch your mind from “author’s mode” to “reader’s mode.” 

Imagine yourself as a reader. What is your background? What do you value in a book the most?  

Once you put yourself in your readers’ shoes, you will get an idea of what you should write in your product description.

Let’s say you wrote a thriller book. Your target audience is female readers of the 25 to 34-year-old age category. What things should you emphasize in your book description to grab the attention of your readers? You can specify that the protagonist of your story is an attractive blond guy with beautiful blue eyes.

Do you think that it’s a “cheap” trick and it’s not worth using? Well, this trick is simple, but it always works. And if you want to engage your target audience, you should consider using this trick for marketing purposes.

Present your protagonist

Your book description must include information about your protagonist. That’s an obvious thing.

But do you know how to present the hero of your story the right way? Think about what your protagonist and your readers have in common. It can be anything from childhood memories and family problems to conflicts with bosses and attitudes toward social movements.

The key idea here is to describe your protagonist in a way it will resonate with your target audience on a deep emotional level. This psychological trick will allow you to hook random readers and convince them that your book is worth reading.  

Create an intrigue

The next step you should take is to reveal some key aspects of the plot. 

That’s the most challenging part of the book description writing. You need to present the most provoking ideas from the first chapters of your book to entice readers. But you should do it mindfully and carefully in order not to kill the intrigue.

Keep in mind that if you overdo this part and reveal too many details, book lovers will not want to buy your book. They will choose other books that have descriptions that drive curiosity.

Use emotional adjectives

You need to describe the content of your book using emotional adjectives. It will allow you to tap into your readers’ emotions and maximize your marketing efforts.

Here are a few examples of emotional adjectives for different books:

     Romantic novel: joyful, confident, delicate, hopeful, inspired

     Horror story: dark, gratified, gloomy, terrifying 

     Drama: depressed, tense, overwhelmed, drained, cranky

Create a few book descriptions

If you want to know whether your book description is good enough, find a way to test it. 

Create two or three book descriptions and show them to your friends and family. Ask them to provide you with adequate feedback and to choose one description that they like the most.

If you don’t trust your friends’ opinion, you can consider other options. For instance, you can post your book descriptions on social media and ask your followers to vote for the best description. Or, you can visit websites and forums for book lovers and publish your descriptions for review there.

Set the right tone

It goes without saying that you should write a book description in the same way you wrote your book. You should use the same language and the same tone of voice. It’s your opportunity to demonstrate your unique writing style to the readers and make them want to buy your book.

Proofread your book description

Your book description must be perfect in terms of grammar. Otherwise, your book will make a bad first impression on your target audience, and that will result in a big failure.

Don’t forget to edit and proofread your book description before publishing it. Double-check every sentence and spell-check every word. If you find it challenging to spot your own typos, seek professional editing and proofreading help.

There is no limit to perfection 

We can’t stress enough how important a great book description is. 

A winning book description will turn your book into a bestseller. A poorly-written book description will ruin all your efforts.

If you have already written a description for your book but feel like it’s not good enough, don’t rush to publish it. Try to find a way to improve it and make it almost perfect. Your efforts will be rewarded in the long run.


Author’s bio. Jessica Fender is a professional writer and educational blogger at GetGoodGrade, an aggregator for useful college resources and websites. Jessica enjoys sharing her ideas to make writing and learning fun.

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