Wednesday, June 16, 2010

How to Create Links Back to your Website

Having links to your website on other websites is one of the best ways to get visitors to your site. This is done a variety of ways. Some Link-backs require very little effort but also return minimal results in comparison to link-backs that require a significant amount of effort. We’ll go through some very legitimate ways to generate links to your site.

You can easily generate links to your site by simply listing your site on business directory sites such as and While some directories require a fee or an approval process, most will instantly accept your business listing. You simply provide them with your URL, contact information and about information and there you are. Any business can appear on these directories.

You probably don’t want to be just anyone, so you need to build other links to your site. Blog writing, article syndication and press releases are great ways to start building stronger links. This content is posted on reputable websites who let you provide links back to your website in your author bio’s and resource boxes. Some excellent sites for syndication are, and

The next level of link building is through your professional social network. As we all know, building a strong networking is important in any business. This is where you will get both in-person and online referrals. Start cultivating relationships with business associates and loyal customers. This will help your in-network link growth significantly.

The last and, arguable, most effect type of link-building is through excellent content. If your content is amazing, the amount of links back to your website will inherently grow. Now, just having excellent content won’t get it noticed. You need to make sure that you are doing all of the above link building processes in order to get your content seen in the first place. Once the content is recognized for its excellence, it will be picked up by publishers and linked to by business associates, clients and inspired readers.

Keywords are also a significant part of building links. Make sure that your content is keyword-rich so that it will appear on search engine results. You can find more information about using strong keywords at

One thing to avoid when link building is the use of link communities, or link farms. These are collections of websites that one pays the farm to post a link back to their website in order to boost search engine rankings. The problem with this is that, first of all, these are not legitimate links and secondly, if the individual is caught doing this, their website will be flagged for removal from Google search results.

Remember that strong link building takes time. Be patient and keep trying if you aren’t immediately successful. The Empire State Building wasn’t built overnight and your strongest links probably won’t be built overnight either. Although the process may take a time investment, remember that if you follow the link building steps above, your time investment will be significantly reduced.

This article was originally published on MyMark’s Corporate blog. MyMark is a professional social networking website. For this and other original MyMark blogs please visit


  1. Great information. Sounds like a company that knows what they are talking about. Will have to check them out. Thanks again for the post.

  2. I am unclear about what the link farm is that you want us to avoid. My Bro-in-law KeVan turned me onto your site. We are in the middle of doing our own optimization on a couple sites. We have a large list of directories where we can submit to have links. I know that they are not very juicy links but they are still a link. We don't pay for any of them. Are these links considered link farming and could they get us in trouble?

  3. It is always best to avoid any links that are not "organic" meaning that they are bargained for in any way. I would avoid staying away from any sort of group that will give a link to your site in exchange for anything or just because you submitted it to a directory. Search engines pay more attention to the quality of link than the quantity. The attention you will receive from search engines corresponds both positively and negatively to the quality of link to your site. If they see you getting these kind of links that have a negative connotation, your search results will probably end up negatively affected by this. Remember that search engines and people prefer organic search results and links so that is what you should be aiming for.

  4. Thanks for the explanation! Great advice!