Start a bi-monthly email blast. First, build your email list. Your email list should include friends, family, local bookstore owners, local media, your Associated Press branch representative, and blogger friends. Build this list. Do an initial introductory email with information about you, your book, and your website. Then, every two months, touch base with these people. Your bi-monthly email blast should include book updates (especially if you have a new release hitting shelves), upcoming events where fans can meet you in person, media quotes about YOU/your BOOK, and an article or two of interest to your audience (i.e. something with content similar to your book or your industry). Include links to your website, book ordering information, and contact details. The important thing here is to keep on the radar of prospective customers. Don’t let them forget you’re out there, you’re doing stuff, and you’re important, dang it!
Feel free to stop by my blog, too:Saradobie.wordpress.com. You'll find all sorts of useful information and interviews there.