Wednesday, November 10, 2010

Book Trailers - Too Long?

Book trailers are a popular mechanism for advertising books.  For those unfamiliar with the concept, think "movie trailer" except that they are used to advertise books.  Music, voice-overs, pictures and moving video are all part of the game. 

Recently, I came upon a site offering book trailer production.  There were several "packages" available for authors/publishers to purchase, starting with one minute videos and going all the way up to five minutes.  Wow!  Five minutes?  Really?  Would you sit and watch a five minute video about a book?  Particularly one with no moving video?  Then again, even with interesting video, I don't think I'd sit through a five minute ad (and that's what these are, ads).  How many movie trailers are five minutes?  What about commercials?  If you can't get your message across in a minute, you've lost your audience.  In fact, if you can't get your message across in a minute, maybe you've got the wrong message!  Or, maybe you're going about it all wrong.  Your target audience IS NOT going to watch a five minute video so don't waste your time.  Go back to the drawing board and re-think your ad!