Monday, August 17, 2009

Self-Promotion or Death: PR Tips from Sara Dobie

Follow up. You have to follow up, and you can’t be afraid of being annoying. Don’t get me wrong—sending an email repeatedly, every day, obsessively, like Andy’s library in Shawshank Redemption isn’t the idea. However, here’s how it goes in promotion. Let’s say you want to do an interview on a certain blog, so you send them an email. You don’t hear back. After a week, you should NOT pout and go eat worms. You should send a follow up email, as in, “Hey, wanted to follow up on that email I sent your way last week. Did you have time to consider my interview offer? Keep me posted!” And always include the initial email, pasted beneath your signature as a reminder. If you still don’t hear anything, start posting comments on the blog of interest. Sooner or later, you’re going to get the host’s attention. Then, you’ll get your interview. Success. So the lesson for today: FOLLOW UP!