Self-Promotion or Death: PR Tips from Sara Dobie

Tip of the Week: Be the hot topic version of an ambulance chaser. This tip is directed at the blogosphere, and it works—I’ve done it on my personal website. As a writer, you have a blog, because it’s what writers do. We WRITE. As a writer, you should also read, specifically issues of pop culture popularity and newsworthiness. Then, as a reader and a writer, you should write about what you read. Post the popular pop culture post on your blog, and voila, whenever someone searches for additional articles about, say, book burning in West Bend, Wisconsin (http://saradobie.wordpress.com/2009/07/24/we%e2%80%99re-still-burning-books/), your blog will pop up. This will drive traffic to your blog, which will drive traffic to you and your work. So stay up on all industry news and pop culture. Write about the hot topic when the mood strikes, and I’m telling you, your blog will explode with Google searches for weeks because of it.