Tuesday, October 13, 2009

Self-Promotion or Death: PR Tips from Sara Dobie

Prioritize. In the past, I’ve told you to do your homework. Know your market. Know your audience. Know thyself, in effect. There are so many avenues out there for self-promotion. There are a million websites and blogs. There are regional and local publications. There are trade shows and conferences. In order to be most effective, however, you must prioritize. Otherwise, you are spreading yourself too thin, and you are losing your efficacy. Therefore, do your homework in the proper way and pick media outlets, contacts, and events that will truly give your book sales a boost. Do not spread yourself so thin that you become transparent. You need to be seen. You need to be passionate about what you do. But if you try to do EVERYTHING, you will mess up and fall flat on your face. PRIORITIZE. So that being said, it’s time for me to say farewell. It’s time for me to prioritize and become the most focused, effective person I can be. I hope you’ve enjoyed my Self-Promotion or Death Tips. I hope you’ve learned a few things. I wish you all the best! Keep working hard out there! Keep selling your books! And never give up! To Ellen: thank you so much for this opportunity, and I wish you and Feathered Quill all the best!

For more info about Sara Dobie, visit her blog:
http://saradobie.wordpress.com. For more about her company, check out their blog: http://sylvandellpublishing.wordpress.com. Sara’s on Twitter, too: http://www.twitter.com/SaraDobie (AND http://www.twitter.com/SylvanDell).