Tuesday, September 1, 2009

Self-Promotion or Death: PR Tips from Sara Dobie

Tip of the week: Don’t get strep throat. It sucks, and it makes you miss deadlines, as evident by my Tuesday, as opposed to Monday, post.

Okay, seriously, PR Tip of the Week. Make your signings into theatrical events. I don’t care if you’re in children’s books or YA or adult novels. You have to make your signings and events entertaining, informative, and showy, because that is how you develop a fan base. That is how you get random people in Barnes and Noble to come up to your lonely book singing table, even if they don’t know who you are. For example, have a book signing costume—an outfit that brings attention your way and highlights something about your book. Have an ambience. Set a scene. Have table decorations. If you’re permitted, bring extra media—a stereo playing music that “feels” like your book, a computer that plays your book trailer no repeat, or even just a huge poster with your eye-catching book cover. Anyone can sit there and sign books. It takes innovation, creativity, and passion to make your book signing into an event, but making it into an event will make it into a book sales phenomenon.